PR helps to build and maintain a positive image of the business or organization.

It establishes credibility and trust with stakeholders, including customers, investors, and employees.

PR helps to communicate effectively with stakeholders, including the media, government, and the public.

It can help to manage and mitigate negative publicity or crises that may arise.

PR can also help to increase brand awareness and visibility, which can lead to increased sales and revenue.

Finally, PR is an essential aspect of reputation management, which is crucial for the long-term success of any business or organization.